Project Team Details

Nathalia develops and implements the Internationalisation Strategy at Edinburgh Napier University Business School. An active researcher committed to impactful scholarship, Nathalia’s interests span branding, international marketing, business-to-business marketing, sustainability, gender equality and marketing ethics. She regularly presents at international conferences and publishes in peer-reviewed journals. She successfully leads international projects and consultancies across the UK, Europe, and Asia, and frequently delivers seminars to international academic and professional audiences on topics like marketing, women’s empowerment, and the internationalisation of higher education. Nathalia serves on the Chartered Association of Business Schools International Committee and is a board member of the Student Marketing Society Scotland. She is a Visiting Professor at Changchun Guanghua University in China and University Tun Hussein Onn in Malaysia, and an invited member of the Medinge Group, an international think tank promoting conscientious branding and leadership.