Project Team Details

Adilla Anggraeni earned her Doctoral Degree in Marketing from the University of Indonesia. She is currently a faculty member of Binus Business International Undergraduate Program. She has written various case studies in the field of Marketing, Consumer Behaviour and Retailing. She published in various academic journals such as International Journal of Online Marketing, International Journal of Asian Business Management, and so on. She was also trainer for several company management trainee programs. Her research interests include Consumer Behaviour, Social Marketing, Retailing and Luxury Marketing.